There’s plenty of outrage so we aren’t going to do that. Instead, we’re creating a place with new tips, tools, insights, sources, and stories that can help us understand how to win this November.
🤑💸
The data on swing voters just handed Democrats a script, if we’re smart enough to use it.
New research from Pew and Data for Progress shows cost of living swamps every other concern for persuadable voters, and Trump’s approval among college-educated suburban women in competitive districts has cratered to 28–32%. Those same voters want candidates to go on offense on taxing the ultra-wealthy, not just play defense on Trump — which means our targeted races have room to lead with affordability. This is also exactly why we’re attacking Republicans for always siding with the billionaire class. Want to help? Donate to our Republican attack ad campaign.
🏥💰
Republicans didn’t lose control of health care costs — they walked away from the table on purpose.
Enhanced ACA subsidies expired at the start of the year, and subsidized premiums are now averaging $1,904 annually, up from $888, hitting more than 20 million people right as midterm messaging takes shape. That’s not an abstract talking point; it’s a receipt in every mailbox in a competitive district, tied directly to the Republican vote that let the subsidies lapse- and the economic pain that voters are experiencing every day. This is the affordability contrast to run everywhere on our target list and what we’re attacking.
😳
Winning back the House means talking to people who’ve already tuned politics out — not just the ones reading this newsletter.
On a recent Pod Save America, Priorities USA’s Danielle Butterfield breaks down how truly persuadable voters actually consume information: search engines over cable news, and ads that meet them where they already are instead of chasing them onto platforms they’ve left. Turnout and persuasion are different jobs requiring different tools — our media dollars in competitive districts should follow that data, not habit. This is exactly why we’re targeting our Republican attack ads where the Reluctant Right & Independent voters live – on social media. Support our ads to reach these voters.
🙌
Donate today to our Flip 5 to Take The House Campaign
Take direct action to target vulnerable Republicans this Spring. Our campaign to flip 5 seats is focused on targeting Republican incumbents and tying them to Trump’s abuse of power and corruption. We can take power together. Support our campaign now.
😱
Some of the most winnable seats on our board didn’t get competitive because of anything Democrats did. Republican scandals are everywhere.
Republican Cory Mills lost his own primary amid assault and misconduct allegations, and Republican Max Miller let the withdrawal deadline pass despite abuse allegations he denies — with Cook Political Report moving his Ohio seat from Likely Republican to Toss Up as a result. Trump himself now says he told Mills to drop out, which tells you the party knows exactly what these races are costing it. Every one of these is a seat where the contrast writes itself and a modest ad buy goes a long way. We’re attacking these districts and these races. Every dollar to Flip the States supports this work.
📫🗳️🤯
The fight over your right to vote by mail is being decided in real time, and it’s not over.
The Supreme Court handed Trump an interim win on Aug. 24, pausing one injunction against his executive order, but the fight back and forth continues, and USPS’s final rule to restrict mail ballots is moving forward regardless. Democracy Docket is tracking every filing in this fast-moving legal saga — worth bookmarking, because the rules for how our voters cast a ballot this fall could change week to week between now and November.
If you like what we’re doing, please share Flip the States with a friend and ask them to sign up so they get analysis and recommendations like these. If you love what we are doing, send us a donation to help fund the work. We’re a registered 501c4 nonprofit and never take from donations that go directly to the candidates you choose to support.